Once you’ve determined what you want your viewers to feel, search for tracks that embody that emotion. You’re totally ready to conquer a mountain now, right? (Thanks, music.)

Notice how the dramatic grandeur of the song matches that of the footage as the two work together to deliver a potent dose of inspiration: The following example features music that skillfully establishes the video’s emotional tone. It’s only after we make decisions that we rationalize them with logic. And for video marketers, getting viewers to feel something is important because emotions drive (purchasing) decisions. Determine the emotion you want to evokeĪs I mentioned before, background music is arguably the most effective tool you have when it comes to injecting your videos with all the feels. You may be surprised by what resonates with viewers. Though you may find the most success if you stick to genres that mirror your audience in some way, don’t be afraid to test stereotypes. If your ideal viewer is a baby boomer, you might not want to use this electronica track, for example. Factors such as age and culture should influence the musical direction of your video. So when hunting for the right track, consider your audience.

This includes your choice of background music. In video marketing, everything is ultimately about the audience. You’re much better off licensing songs from a royalty-free music library instead. So when you upload a video with copyrighted music, it will quickly be flagged and removed, resulting in an experience like the image above. YouTube and Facebook both have sharp copyright-detection capabilities.

Best background music for videos